Web Development Company

Many free WordPress theme are available, but its risky because they aren’t supported as well. Hence we need to ensure that your free theme is a quality theme with enough support. Some of these themes may have awesome looking and offers functionalities better than premium themes. We are discussing today, around 60 free WordPress themes available with awesome features for a web development company . Free themes will help you to save money for other endeavors. So, without further introduction, keep reading to learn more about few free WordPress themes that will help you to boost your website. Sydney This theme is especially created for those who want to present strong online presence for their business. Its features are customizable and expansive with options for Google fonts, logo and more. Features: It has full screen slider to enlarge the images. Provide sticky navigation that will helps people move through your site. The theme is purely responsive. Translatio...

You have entered into the digital world by publishing your new website and social media profile, and you noticed that these online presences don’t attract the audience. The problem may be due to the way you presented it online, so you need to face lift your website. Online presence of a business can attract millions of possible customers all over the world. Three major website components that are responsible for customer attention are – loading time, visual aspects and ease of navigation, keep checking these factors regularly to engage your customers. Organize The Home Page Keep your home page well organized with crucial information that engage audience and won’t annoys them. Content that matters to the audience should be placed on the home page. Provide Proper Navigation Proper navigation links should be provided at home page with proper hierarchy. A customer will try to leave the website if doesn't find a right path to move between the pages. Place Soci...

Now-a-days, online presence is as important for all business. So why would you compromise your company's reputation by making avoidable mistakes? Here are a few things that can prevent you from making mistakes while building your online presence. 1. Have a vision for your brand Be confident and bold about your business and where you want to take your business in the years to come. You should have a future aim that, you need to have the product of the century, hence adopt the promotional strategies for lifelong achievements. 2. Choose a unique brand name You need to research the market to know the existing brand name, so that you can choose a unique brand name which is new to your market. Having something unique would attract the audience. 3. Get help with your website Leave the technical works to the Digital marketing experts, and focus more on managing the business. Don’t try to sit in front of the computer to create online presence; however your main pr...

It’s really important to make the first impression good. In order to make a good online identity you have to give best virtual self out for the world to see. You must be careful about your online presence as sparkling as your personal presence. Listings below are some tips to make sure your online identity 1. Know what’s out there. Give attention to the first page of results, where most people who search will focus on, then go upto three or four pages to get the overview of your online presence. Also go with image tabs to see what images are turns up. 2. Sign up for instant alerts. Your web is fluid, and it’s always changing with time. Hence to prevent any unexpected changes in the future, you can turn on email notifications for all main search engines. Therefore, if anything with your name on it pops up anywhere on the web, you’ll get an email notification. 3. Update with your social media accounts. Go through all your accounts -  Facebook, Twitter a...

As the world continues to grow, it is important to start our business online and make a strong presence. However, it is quite difficult to build an online presence and to figure out the best medium that helps you to create the online presence and engaging the target audience. Let’s follow some steps to create your online presence immediately Set your goals . First create a detailed and clear plan. Then list out your goals, objectives and strategies that help you to achieve the goals. Break down your goal into small actionable steps that will help you to achieve your target goal.  While building your online presence try to focus on overall business goal rather than concentrating only on engaging the audience. Get SEO If you’re not an SEO expert, try to ask for help from experts like IPIX Technologies or others around you with enough expertise to keep you ahead. Excellent SEO techniques are required to take your website from zero to top of the search engine li...

Having an online presence has great advantages while launching a new business. The entire process of creating this online presence is simply known as web development. A web development company attempts to stay online using recent techniques, but they all are not clear about how to get this online presence. Address The Key Web Development Needs: It is important to consider the organizational needs, budgets and other factors while planning for web development.  Organizations must be aware resources they need to use whether it’s an external or in-house resource. While web development we have to choose a better CMS which will helps in creation, editing, and updating the content available in the form of text, images, audio, and video elements on the website. Identify The Resources: You can develop 2 ways of online presence for you business. Either you can assign this task to web development expert in your company or hire any external agency to do this task.  Eith...

Before entering into your market directly, first plan an intelligent research of your target competitors and market. By proper research and analysis you will get valuable results of current trends and data. There is no guarantee to get considerable profit by creating websites with new trends and resources. This may be the result of inefficient market research. Market research should conduct to find the web designing process and the results will be better and productive when all the marketing elements are worked together. We must get assistance from top web designing services to conduct an efficient market research. Main Objectives of Conducting Market Research Market research is an important element for web development which will help the website owners to understand and study the target audience. Also the product owner should identify the customers and all the competitive products they were using. Check out the competitor websites, designs and their way of promotions. T...

In normal web development practice each individual project phases allocate with some resources and describe each processes like requirement analysis, planning, designing, coding, implementation and maintenance. All Organizations take every step in a smooth and fruitful manner, among all features, team schedule and budget are some important factors. Scheduling of Work Packages: Before starting wed development an expert developer should defines the nature and scope of the work package. It is necessary to schedule time for each work packages to finish the project on time. Find and integrate all the work packages to get final result. Resource Requirements: Every project requires as set of resources for their completion. Define the resources precisely and also need to describe the team, the number of systems and software required, training sessions, budget required and so on. Budget And Resource Allocation: It is necessary to allocate resources  and hire exp...

Nowadays Voice search is merging and becoming a great competitive feature. But what about voice search SEO ? Google’s recent studies says that more than 20 percent of mobile queries are voice searches, and also voice search is growing faster than type search. Most of the voice search comes from smart-phones and we know that around half of the global search is through mobile search. Effects on SEO Potential Death of keywords: By the introduction of Panda updates in 2011 the use of keyword research and optimisation becoming less important as it introduces a new mechanism for quality content. Google does not provide direct keyword ranking as the queries are handled based on the context and wordings. Voice search focuses on context-based searches, hence the keyword inclusion is not relevant for top ranking. Less predictable search behaviours:  For type search it will be easy to predict the keywords the users opt for searching. For voice search, the searches will be freq...

Search engine optimization is becoming more vital as digital marketing increasing its acceptance. Digital marketing practices like paid search, social media marketing and content marketing won’t invest efforts on keywords, tags and back links. Hence, it’s impossible to avoid SEO completely as it determines the site’s overall performance in search.  Marketers can use both on-page and off-page optimization to achieve rankings, increase traffic to the website and improved conversion. It’s not easy to stay on top results of SERPs with the evolving search updates. Many marketers make silly mistakes frequently and unintentionally skip some points of optimization. Some of the SEO blunders are given below that destroy their entire digital marketing campaign:  5 SEO Mistakes That Kill Your Campaign 1. Forget To Modify .htaccess:  .htaccess is a configuration files that contains important documents that are used to block or unblock a website’s document direct...

SEO is one of the most effective method in Digital marketing, but Negative SEO is dangerous and a serious threat to online business and affects its ranking and reputation. Negative SEO combines several black hat and unethical techniques implemented on another site by the competitors to destroy another site's rankings in search engines Below Are Some Ways You Can Fight Negative SEO  Regular Link Audits: Conduct regular link audits, thereby you can reduce the impact of attack. Hacking may also due to some toxic link profile. Hackers can add spammy links to your site which leads to unnecessary posts or low quality websites. These attacks won’t be frequent, so in order to avoid this we must perform a time bound link audits.  Website Speed Site speed is a major factor and crucial ranking factor too. Hackers behind negative SEO changes the existing crawling with the forceful crawling. It may result in excessive server loading time causes drop in w...

Performing a search engine optimization auditing  of your website is important for many reasons.  On-page SEO markers are the most important aspects of SEO auditing. For WordPress sites, Yoast SEO plugin will help to continuously monitor the status of on page SEO. If you opt for the manual auditing, then you should review the below mentioned factors…  HTML – The HTML markup is very important for SEO, as it contains a lot of important information. However, this won’t be a problem for Quality theme (which is updated regularly in WordPress). If not, it is important to monitor the HTML constantly. Titles – The titles should be relevant, precise and unique with proper keyword optimization. While the Yoast plugin is helpful for WordPress sites, you can also check it with Screaming Frog’s Page Titles tab and HTML Improvements under Search Appearance in Google Search Console for any title duplication. Meta description – the description should be relevant, u...

A common question that comes in our mind is that “Should we just use one single keyword to optimize the homepage, or we need to include few other keywords? What may be the keyword strategy for landing pages and blog pages? SEO is a very viable marketing outlet that can bring your business more qualified leads and customers and also SEO does increases your business conversion . It is very important to select a proper keyword mapping strategy for all the pages on your website. The number of keywords will be different for each pages whether it’s a homepage, blog page or a landing page. Let’s have a look at these pages: Micro or Blog Pages: Blog pages only focus and describes a specific topic. So for blog pages we need to use only single keyword per page. But it is also necessary that the title tag and meta tag should be Keyword centered. The page should contain a rich content that supporting the keyword target. Landing Pages: This page will focus on a keyword family....