How To Defend Against The Negative SEO Attack On Your Website





SEO is one of the most effective method in Digital marketing, but Negative SEO is dangerous and a serious threat to online business and affects its ranking and reputation.
Negative SEO combines several black hat and unethical techniques implemented on another site by the competitors to destroy another site's rankings in search engines

Below Are Some Ways You Can Fight Negative SEO 

  • Regular Link Audits:

Conduct regular link audits, thereby you can reduce the impact of attack. Hacking may also due to some toxic link profile. Hackers can add spammy links to your site which leads to unnecessary posts or low quality websites. These attacks won’t be frequent, so in order to avoid this we must perform a time bound link audits. 

  • Website Speed
Site speed is a major factor and crucial ranking factor too. Hackers behind negative SEO changes the existing crawling with the forceful crawling. It may result in excessive server loading time causes drop in website speed and sometimes they results in site crash.

  • Locate The Spam Content:

Content scrapping is a trick where hackers copy the content of one site and paste it on other sites and further combine this content with a link form to spam the websites. If people get the copied content before yours then your site might be devalued and affects the reputation.
You can use CopyScape to find the copied content and report the matter to Google by filling Google's Copyright Removal form.

  • Monitor The Instances of Fake Reviews:

Negative reviews will negatively affect your business world. Regular monitoring of Google My Business Listings and reputation is required to locate negative reviews and flag the fake reviews.

  • Check Your Search Rankings:

A sudden drop in search engine ranking of your site could be the effect of negative SEO. 
Be Watchful about your SERP rankings, you can use any rank tracking software to monitor the ranking frequently.

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