5 Silly but Harmful SEO Mistakes Digital Marketers Need to Avoid


Search engine optimization is becoming more vital as digital marketing increasing its acceptance. Digital marketing practices like paid search, social media marketing and content marketing won’t invest efforts on keywords, tags and back links. Hence, it’s impossible to avoid SEO completely as it determines the site’s overall performance in search. 

Marketers can use both on-page and off-page optimization to achieve rankings, increase traffic to the website and improved conversion. It’s not easy to stay on top results of SERPs with the evolving search updates. Many marketers make silly mistakes frequently and unintentionally skip some points of optimization.

Some of the SEO blunders are given below that destroy their entire digital marketing campaign: 
5 SEO Mistakes That Kill Your Campaign

1. Forget To Modify .htaccess: 
.htaccess is a configuration files that contains important documents that are used to block or unblock a website’s document directories.It is a crucial tool that clean up your site’s indexing process. This can also help webmasters to create detailed sitemap and provide clean URL.
You should be careful while setting .htaccess file,any error in the code will drag your site’s indexing and ranking to somewhere, hence get help from any professional coder.

2. Discourage Search Engines from Indexing in CMS:
WordPress and Joomla have built-in features that allow users to change setting to block search engine from crawling the website. This can be change in the settings of any CMS. Check this feature at least once a week to avoid accidental checking of the box that allows crawling.

3. Set Your Robots.txt File Crawlable:
This one is the worst of all as if you leave robots.txt file open for crawling, it may cause serious breach and privacy issues. Get deep knowledge to set and manage robot.txt files.

4. Miss “nofollow” Tag Attribute to Outbound Links:
Backlinking is a critical factor for SEO and search ranking, So use ‘nofollow’ attribute to drive high-quality backlinks without losing your link’s power on your site. Add ‘nofollow’ tag attribute where it’s necessary. 

5. Do not Check Website Code in Validator:
Try to code the website in a better way that could allow search bots to easily scan and index your site more effectively. Hence, find the errors and ask developer to fix the errors before publishing.

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